Adverts during compilation; the future for gcc and llvm?
Many of the larger open source projects have most of their manpower supplied by commercial companies. Companies pay developers to work on open source projects because it is in their interest to do so. The current level of funding will not last forever and some open source projects will either have to significantly slim down their operations or find other revenue streams.
For the last few years (and probably the next few) Mozilla obtained most of its funding from Google through a licensing agreement (Google is the default search engine in the search box). No company wants to be dependent on a single source for a large chunk of its income and Mozilla is no exception. But where are the review streams for open source companies? Training and consulting are the obvious choices for technical products, but web browsers are supposed to user friendly, not technical. Another option is advertising and Mozilla has indicated an intent to go down this path.
How are open source compilers funded? A lot of the work on gcc used to be done by the folk at Code Sourcery, which is not owned by Mentor Graphics, and I was told their income primarily came from companies interested in ports to new processors and platforms. I have no idea how the gcc group is funded inside Mentor Graphics, but the long term prognosis does not look good; there is a long history of large tech companies buying compiler outfits and closing them down some years later (because the income they produce is not worth the hassle). The LLVM project, I’m told, gets most of its funding from Apple and one of my predictions for 2009 was that this funding would go away and LLVM would die; ok I was wrong about the year, but eventually Apple will stop funding this project.
Advertising is a possible revenue stream for compiler vendors; compilers could show adverts while compiling. Anybody who has used a commercial compiler will be familiar with the copyright notices that appear at the start of every compilation, so having a text message appear at the start of every compile is not new. Advertising could take the form of product placement “This version of gcc is brought to you by Wizzo Wash” or display material downloaded during compilation.
Adverts during compilation are not going to be popular with developers. One solution is to offer a subscription service for an ads free version of the compiler. It will certainly be necessary to make it much more difficult to build the compiler from source.
This form of revenue generation will have to be sold to developers; a group not known for its willingness to pay for tools (new tool vendors quickly learn to sell to management and ignore developers) combined with compiler writers not being known for having any selling ability.